2016 SYMPOSIUM, LONDON

EMERGING MODELS OF TRANSDISCIPLINARITY

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    WHO WE ARE

    This symposium was the first in a series of events led by the European Network of Design, to initiate and spearhead a leading-edge and critical debate on emerging models of trans-disciplinarily and to explore impact pathways in Industry, Research and Education. The European Network of Design is a consortium of of four partner organisations: University of Liverpool (UoL) in the UK, the Hochschule Anhalt/DIA in Dessau/Germany, the European Institute of Design (IED) in Turin/Italy and MVAVD Design in the Netherlands.

    MEET KEY DESIGN STAKEHOLDERS
    AND PRACTITIONERS

    HEAR ABOUT CROSS-SECTOR
    DESIGN INNOVATION

    BECOME PARTNER IN A EU-WIDE
    NETWORK

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    CONTEXT

    When we refer to ``emerging models of trans-disciplinarily`` we refer less to products which are merely the result of a trans-disciplinarily approach to design, but to ``intersections`` and ``convergences`` that have the power to cut across sectors and entirely disrupt existing disciplinarily models of design production and consumption. Some of todays key questions we explored in this symposium were ``where How are e do we find innovation today``, ``from which sector/s does innovation emerge?``. How are new trans-disciplinarily approaches redefining the design itself/the profile of designers/design processes & practices.

    Our hypothesis is that highly innovative, sometimes called disruptive innovation, wether it is disruptive new technologies such as networked robotics, products such as smart phones or autonomously driving cars, or services such as AirBnB or Uber, almost never emerge within the boundaries of a single sector. We call this trans-disciplinarily design eco-system.

    The Symposium ``Emerging Models of Trans-disciplinarity Driving Business, Technology and Design Innovation`` was co-hosted by UoL and Design Council UK in London. The 2-day symposium featured provocations, presentations, best-practice examples and moderated sessions.

    Special guests and key speakers included contributors from across European design sectors (including automotive, industrial, fashion and architecture) as well as design technology developers, policy makers at regional and national levels and representatives from business organisations and networks across the design and innovation industries.

    The symposium was composed of the following sessions, CONFLUENCES: Changing role of design in a global context, TRANSITIONS: Emerging Skills, Practices and Business Models, CONVERGENCES: Blurring Roles and Competences, PROSPECTIVES:Future Policies and Pedagogies.

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    AGENDA

    CONFLUENCES: Changing role of design in a global context

    Design innovation is shifting its emphasis from a problem solving approach (e.g. associated with a product and for a specific user) towards developing a response to the complexities of everyday life. In other words, the known disciplinary approach to design – contained within the disciplinary expertise of “sectors” – had facilitated a product-focused approach to design/creativity and innovation. What we see today, however, is a new emphasis towards designing behaviour of systems “through the designed product” and creating the conditions for an emergent system that will change and re-configure after the designer has left the scene (changes to ownership and agency of design). In this session, we invite speakers which will exemplify/identify the changing and emerging approaches to “product” innovations through design in the post-disciplinary era.

    09:30 – 10:00    Registration
    10:00 – 10:20    Introduction by Symposium Chairs
    10:20 – 10:40    Economic perspective (Ellie Runcie, Design Council, UK)
    10:40 – 11:00    Socio-cultural perspective (Gereon Uerz, ARUP, GER)
    11:00 – 11:30    Historical perspective (Alfred Jacoby/Gunnar Hartmann, DIA, Dessau, GER)
    11:30 – 11:45    Coffee Break
    11:45 – 12:45    Q/A and Moderated Panel Discussions
    12:45 – 13:30    Lunch Break

    TRANSITIONS: Emerging Skills, Practices and Business Models

    The traditional business models have already shifted, adapted and gone by the wayside in favour of more innovative, dynamic and collaborative approaches. With the influence of globalization and technology, entirely new business models have emerged, forcing a paradigm shift in the way we think about conducting business and opportunities in new markets. This session will exemplify how creative thinking, collaboration and new team management approaches lead to new business models and innovative concepts.

    13:40 – 14:00    Marcel Vroom (MVAVD, Rotterdam, NL)
    14:00 – 14:20    Lars Hesselgren (PLP Architects, London, UK)
    14:20 – 14:40    Xavier Blanc Baudriller (Fjord, Paris, FR)
    15:00 – 15:20    Alexander Taylor (AlexanderTaylor, London, UK)
    15:20 – 15:40    Coffee Break
    15:40 – 16:00    Q/A, Moderated Interactive Discussion

    CONVERGENCES: Blurring Roles and Competences

    Answering this question requires to consider/acknowledge two present conditions: 1) the designer innovating inside/outside his/her discipline/sector; 2) the designer not being involved in the design of a product, but instead shaping ideas, technologies and systems; 3) businesses implementing design thinking (e.g. to innovate/manage) without the involvement of designers or products. If this is the case, should we re-consider the impact and value of the designer in economic models and society.

    16:00 – 16:30         KEYNOTE: Anne Asensio (Dassault Systèmes, Paris, FR)
    16:30 – 17:15         Moderated Panel Discussion
    17:15 – 19:00         DRINKS RECEPTION

    PROSPECTIVES: Future Policies and Pedagogies

    The contemporary organization of programs, alternative educational Institutions, government policies, educational technologies, and accreditation models aim to improve the quality and the performance of new pedagogical approach in line with the transdisciplinary vision. This session will reflect on current developments, possible future directions and models.

    9:15 – 9:30            Coffee

    Global Challenges: Policies and Practices
    09:30 – 9:50          Richard Barrett (University of Liverpool, UK)
    9:50 – 10:10          David Philp (AECOM, UK Government)
    10:10 – 10:20        Edward Hobson (KTN Design, Innovate UK)
    10:20 – 10:30        Q/A
    10:30 – 10:50        Coffee Break

    Educational/Pedagogical Models & Methods
    10:50 – 11:10        Matthijs van Dijk (Reframing Studio, TU Delft, NL)
    11:10 – 11:30        Ann Crawley (Design Council, UK)
    11:30 – 11:50        Pedro Medina (IED Madrid, Spain)
    11:50 – 12:10        Q/A
    12:10 –  12:50       Lunch Break

    12:50 – 13:10        Interactive Discussion (Moderated by Kat Martindale, RIBA, UK)
    13:10 – 14:10        All Delegates breakout session / FUTURE SCENARIO BUILDING
    14:10 – 14:30        Break out Presentations
    14:30 – 14:45        Riccardo Balbo, IED (introduction of 2017 Symposium/Milan)
    14:45 – 15:00        Symposium Chairs: Closing Remarks

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    SPEAKERS

    This event is supported by the UK Design Council, the University of Liverpool, European Institute of Design and the Dessau Institute of Architecture. It seeks participation from leading design thinkers and practitioners across a wider range of sectors, including: Architecture and Engineering; Automobile & Manufacturing; Fashion & Industrial Design; and Design Technology Developers.

    • Signature Theme

      Keynote Speaker - VICE PRESIDENT OF DESIGN EXPERIENCE

      Anne Asensio
      Dassault Systèmes
    • Signature Theme

      Symposium Chair - DIRECTOR IED TURIN

      Riccardo Balbo
      IED Torino
    • Signature Theme

      READER IN INDUSTRIAL DESIGN

      Richard Barrett
      University of Liverpool
    • Signature Theme

      GROUP DIRECTOR

      Xavier Blanc Baudriller
      Fjord
    • Signature Theme

      Speaker

      Ann Crawley
      Design Council
    • Signature Theme

      ARCHITECT & PROGRAMME LEADER

      Gunnar Hartmann
      DIA, Dessau
    • Signature Theme

      Director of Research and a Senior Associate Partner

      Lars Hesselgren
      PLP Architects
    • Signature Theme

      Symposium Chair - DIRECTOR, DESSAU INTERNATIONAL ARCHITECTURE GRADUATE SCHOOL

      Alfred Jacoby
      DIA, Dessau
    • Signature Theme

      Symposium Chair - PROGRAMME DIRECTOR, DIGITAL INTEGRATED DESIGN

      Tuba Kocaturk
      University of Liverpool
    • Signature Theme

      Symposium Chair - HEAD OF RESEARCH & IMPACT, SCHOOL OF THE ARTS

      Richard Koeck
      University of Liverpool
    • Signature Theme

      Publishing Director

      Pedro Medina
      IED Madrid
    • Signature Theme

      Keynote Speaker - DIRECTOR, BUILDING INFORMATION MODELLING

      David Philp
      AECOM
    • Signature Theme

      DIRECTOR, GROWTH AND INNOVATION

      Ellie Runcie
      Design Council
    • Signature Theme

      INDUSTRIAL DESIGNER

      Alexander Taylor
      Alexander Taylor
    • Signature Theme

      ASSOCIATE, FORESIGHT & RESEARCH & INNOVATION

      Gereon Uerz
      ARUP
    • Signature Theme

      PROFESSOR AND FOUNDING DIRECTOR OF REFRAMING STUDIO

      Matthijs van Dijk
      TU Delft
    • Signature Theme

      Symposium Chair - PRESIDENT MVAVD

      Marcel Vroom
      MVAVD
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    PARTNERS

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