EVENT STARTS IN
WHO WE ARE
This symposium was the first in a series of events led by the European Network of Design, to initiate and spearhead a leading-edge and critical debate on emerging models of trans-disciplinarily and to explore impact pathways in Industry, Research and Education. The European Network of Design is a consortium of of four partner organisations: University of Liverpool (UoL) in the UK, the Hochschule Anhalt/DIA in Dessau/Germany, the European Institute of Design (IED) in Turin/Italy and MVAVD Design in the Netherlands.
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When we refer to “emerging models of trans-disciplinarily” we refer less to products which are merely the result of a trans-disciplinarily approach to design, but to “intersections” and “convergences” that have the power to cut across sectors and entirely disrupt existing disciplinarily models of design production and consumption. We will be exploring key questions at the symposium, such as: “from which sector/s does design innovation emerge?”; “which design approaches are likely to lead to innovation?”; and “how are new trans-disciplinarily approaches redefining the design itself/the profile of designers/design processes and practices?”.
Our hypothesis is that highly innovative, sometimes called disruptive innovation, wether it is disruptive new technologies such as networked robotics, products such as smart phones or autonomously driving cars, or services such as AirBnB or Uber, almost never emerge within the boundaries of a single sector. We call this trans-disciplinarily design eco-system.
The Symposium ``Emerging Models of Trans-disciplinarity Driving Business, Technology and Design Innovation`` was co-hosted by UoL and Design Council UK in London. The 2-day symposium featured provocations, presentations, best-practice examples and moderated sessions.
Special guests and key speakers included contributors from across European design sectors (including automotive, industrial, fashion and architecture) as well as design technology developers, policy makers at regional and national levels and representatives from business organisations and networks across the design and innovation industries.
The symposium was composed of the following sessions, CONFLUENCES: Changing role of design in a global context, TRANSITIONS: Emerging Skills, Practices and Business Models, CONVERGENCES: Blurring Roles and Competences, PROSPECTIVES: Future Policies and Pedagogies.
CONFLUENCES: Changing role of design in a global context
Design innovation is shifting its emphasis from a problem solving approach (e.g. associated with a product and for a specific user) towards developing a response to the complexities of everyday life. In other words, the known disciplinary approach to design – contained within the disciplinary expertise of “sectors” – had facilitated a product-focused approach to design/creativity and innovation. What we see today, however, is a new emphasis towards designing behaviour of systems “through the designed product” and creating the conditions for an emergent system that will change and re-configure after the designer has left the scene (changes to ownership and agency of design). In this session, we invite speakers which will exemplify/identify the changing and emerging approaches to “product” innovations through design in the post-disciplinary era.
09:30 – 10:00 Registration
10:00 – 10:20 Introduction by Symposium Chairs
10:20 – 10:40 Economic perspective (Ellie Runcie, Design Council, UK)
10:40 – 11:00 Socio-cultural perspective (Gereon Uerz, ARUP, GER)
11:00 – 11:30 Historical perspective (Alfred Jacoby/Gunnar Hartmann, DIA, Dessau, GER)
11:30 – 11:45 Coffee Break
11:45 – 12:45 Q/A and Moderated Panel Discussions
12:45 – 13:30 Lunch Break
TRANSITIONS: Emerging Skills, Practices and Business Models
The traditional business models have already shifted, adapted and gone by the wayside in favour of more innovative, dynamic and collaborative approaches. With the influence of globalization and technology, entirely new business models have emerged, forcing a paradigm shift in the way we think about conducting business and opportunities in new markets. This session will exemplify how creative thinking, collaboration and new team management approaches lead to new business models and innovative concepts.
13:40 – 14:00 Marcel Vroom (MVAVD, Rotterdam, NL)
14:00 – 14:20 Lars Hesselgren (PLP Architects, London, UK)
14:20 – 14:40 Xavier Blanc Baudriller (Fjord, Paris, FR)
15:00 – 15:20 Alexander Taylor (AlexanderTaylor, London, UK)
15:20 – 15:40 Coffee Break
15:40 – 16:00 Q/A, Moderated Interactive Discussion
CONVERGENCES: Blurring Roles and Competences
Answering this question requires to consider/acknowledge two present conditions: 1) the designer innovating inside/outside his/her discipline/sector; 2) the designer not being involved in the design of a product, but instead shaping ideas, technologies and systems; 3) businesses implementing design thinking (e.g. to innovate/manage) without the involvement of designers or products. If this is the case, should we re-consider the impact and value of the designer in economic models and society.
16:00 – 16:30 KEYNOTE: Anne Asensio (Dassault Systèmes, Paris, FR)
16:30 – 17:15 Moderated Panel Discussion
17:15 – 19:00 DRINKS RECEPTION
PROSPECTIVES: Future Policies and Pedagogies
The contemporary organization of programs, alternative educational Institutions, government policies, educational technologies, and accreditation models aim to improve the quality and the performance of new pedagogical approach in line with the transdisciplinary vision. This session will reflect on current developments, possible future directions and models.
9:15 – 9:30 Coffee
Global Challenges: Policies and Practices
09:30 – 9:50 Richard Barrett (University of Liverpool, UK)
9:50 – 10:10 David Philp (AECOM, UK Government)
10:10 – 10:20 Edward Hobson (KTN Design, Innovate UK)
10:20 – 10:30 Q/A
10:30 – 10:50 Coffee Break
Educational/Pedagogical Models & Methods
10:50 – 11:10 Matthijs van Dijk (Reframing Studio, TU Delft, NL)
11:10 – 11:30 Ann Crawley (Design Council, UK)
11:30 – 11:50 Pedro Medina (IED Madrid, Spain)
11:50 – 12:10 Q/A
12:10 – 12:50 Lunch Break
12:50 – 13:10 Interactive Discussion (Moderated by Kat Martindale, RIBA, UK)
13:10 – 14:10 All Delegates breakout session / FUTURE SCENARIO BUILDING
14:10 – 14:30 Break out Presentations
14:30 – 14:45 Riccardo Balbo, IED (introduction of 2017 Symposium/Milan)
14:45 – 15:00 Symposium Chairs: Closing Remarks
This event is supported by the UK Design Council, the University of Liverpool, European Institute of Design and the Dessau Institute of Architecture. It seeks participation from leading design thinkers and practitioners across a wider range of sectors, including: Architecture and Engineering; Automobile & Manufacturing; Fashion & Industrial Design; and Design Technology Developers.
Keynote Speaker - VICE PRESIDENT OF DESIGN EXPERIENCE
Symposium Chair - DIRECTOR IED TURIN
READER IN INDUSTRIAL DESIGN
ARCHITECT & PROGRAMME LEADER
Director of Research and a Senior Associate Partner
Symposium Chair - DIRECTOR, DESSAU INTERNATIONAL ARCHITECTURE GRADUATE SCHOOL
Symposium Chair - PROGRAMME DIRECTOR, DIGITAL INTEGRATED DESIGN
Symposium Chair - HEAD OF RESEARCH & IMPACT, SCHOOL OF THE ARTS
Keynote Speaker - DIRECTOR, BUILDING INFORMATION MODELLING
DIRECTOR, GROWTH AND INNOVATION
ASSOCIATE, FORESIGHT & RESEARCH & INNOVATION
PROFESSOR AND FOUNDING DIRECTOR OF REFRAMING STUDIO
Symposium Chair - PRESIDENT MVAVD