EVENT STARTS IN
WHO WE ARE
We re in the process of setting up a pan-European “Design Network” led by a consortium of four partners: University of Liverpool (UoL) in UK, the Hochschule Anhalt/DIA in Dessau/Germany, the European Institute of Design (IED) in Turin/Italy, and MVAVD Design in the Netherlands. We aim to initiate and spearhead a leading-edge and critical debate on emerging models of transdisciplinarity with the aim of exploring cross-sector impact pathways in INDUSTRY, RESEARCH and EDUCATION. The network is led by Prof. Richard Koeck (UoL), Dr. Tuba Kocaturk (UoL), Dr. Riccardo Balbo (IED), Mr. Marcel Vroom M.Sc, (MVAVD) and Prof. Alfred Jacoby (DIA).
MEET KEY DESIGN STAKEHOLDERS
HEAR ABOUT CROSS-SECTOR
BECOME PARTNER IN A EU-WIDE
The creative industry sector is growing twice as fast as the UK economy with the subsector of design growing three times faster than any other and at EU level, design and innovation from design is considered a significant factor underpinning Europe’s knowledge economy. At the same time, design professions are facing a high degree of complexity and transformation. Increased competition in the industry, improvements in the global technology infrastructure, relentless pressure to lower costs are just a few of the forces leading a major shift in the field of design.
We see that the emphasis in design research and practice has shifted from “disciplinary expertise” towards “trans-disciplinary innovation”, which arguably requires a new definition of design, the designer, design practices and education.
As professionals and society we are facing the pertinent question of what role design (and designers) will play in shaping the future at a time when digital economy is disrupting ways of thinking, living, working and doing business; how will this change the processes, products, methods and business of design?
This event will bring together leading thinkers and practitioners from UK and European design sectors, such as automotive, industrial, fashion, architectural design, as well as design technology developers, policymakers at regional and national levels and representatives from business organisations across the design and innovation industries.
There is evidence to suggest that “transdisciplinarity” will have a large impact in the near future on INDUSTRY, RESEARCH, and EDUCATION due to its already evidenced potential to: 1) drive (cross-sector) innovation 2) increase competitiveness, employability, new job prospects and resilience and 3) introduce new markets and business models.
CONFLUENCES: Changing role of design in a global context
Design innovation is shifting its emphasis from a problem solving approach (e.g. associated with a product and for a specific user) towards developing a response to the complexities of everyday life. In other words, the known disciplinary approach to design – contained within the disciplinary expertise of “sectors” – had facilitated a product-focused approach to design/creativity and innovation. What we see today, however, is a new emphasis towards designing behaviour of systems “through the designed product” and creating the conditions for an emergent system that will change and re-configure after the designer has left the scene (changes to ownership and agency of design). In this session, we invite speakers which will exemplify/identify the changing and emerging approaches to “product” innovations through design in the post-disciplinary era.
09:30 – 10:00 Registration
10:00 – 10:20 Introduction by Symposium Chairs
10:20 – 10:40 Economic perspective (Ellie Runcie, Design Council, UK)
10:40 – 11:00 Socio-cultural perspective (Gereon Uerz, ARUP, GER)
11:00 – 11:30 Historical perspective (Alfred Jacoby/Gunnar Hartmann, DIA, Dessau, GER)
11:30 – 11:45 Coffee Break
11:45 – 12:45 Q/A and Moderated Panel Discussions
12:45 – 13:30 Lunch Break
TRANSITIONS: Emerging Skills, Practices and Business Models
The traditional business models have already shifted, adapted and gone by the wayside in favour of more innovative, dynamic and collaborative approaches. With the influence of globalization and technology, entirely new business models have emerged, forcing a paradigm shift in the way we think about conducting business and opportunities in new markets. This session will exemplify how creative thinking, collaboration and new team management approaches lead to new business models and innovative concepts.
13:40 – 14:00 Marcel Vroom (MVAVD, Rotterdam, NL)
14:00 – 14:20 Lars Hesselgren (PLP Architects, London, UK)
14:20 – 14:40 Xavier Blanc Baudriller (Fjord, Paris, FR)
15:00 – 15:20 Alexander Taylor (AlexanderTaylor, London, UK)
15:20 – 15:40 Coffee Break
15:40 – 16:00 Q/A, Moderated Interactive Discussion
CONVERGENCES: Blurring Roles and Competences
Answering this question requires to consider/acknowledge two present conditions: 1) the designer innovating inside/outside his/her discipline/sector; 2) the designer not being involved in the design of a product, but instead shaping ideas, technologies and systems; 3) businesses implementing design thinking (e.g. to innovate/manage) without the involvement of designers or products. If this is the case, should we re-consider the impact and value of the designer in economic models and society.
16:00 – 16:30 KEYNOTE: Anne Asensio (Dassault Systèmes, Paris, FR)
16:30 – 17:15 Moderated Panel Discussion
17:15 – 19:00 DRINKS RECEPTION
PROSPECTIVES: Future Policies and Pedagogies
The contemporary organization of programs, alternative educational Institutions, government policies, educational technologies, and accreditation models aim to improve the quality and the performance of new pedagogical approach in line with the transdisciplinary vision. This session will reflect on current developments, possible future directions and models.
9:15 – 9:30 Coffee
Global Challenges: Policies and Practices
09:30 – 9:50 Richard Barrett (University of Liverpool, UK)
9:50 – 10:10 David Philp (AECOM, UK Government)
10:10 – 10:20 Edward Hobson (KTN Design, Innovate UK)
10:20 – 10:30 Q/A
10:30 – 10:50 Coffee Break
Educational/Pedagogical Models & Methods
10:50 – 11:10 Matthijs van Dijk (Reframing Studio, TU Delft, NL)
11:10 – 11:30 Ann Crawley (Design Council, UK)
11:30 – 11:50 Pedro Medina (IED Madrid, Spain)
11:50 – 12:10 Q/A
12:10 – 12:50 Lunch Break
12:50 – 13:10 Interactive Discussion (Moderated by Kat Martindale, RIBA, UK)
13:10 – 14:10 All Delegates breakout session / FUTURE SCENARIO BUILDING
14:10 – 14:30 Break out Presentations
14:30 – 14:45 Riccardo Balbo, IED (introduction of 2017 Symposium/Milan)
14:45 – 15:00 Symposium Chairs: Closing Remarks
This event is supported by the UK Design Council, the University of Liverpool, European Institute of Design and the Dessau Institute of Architecture. It seeks participation from leading design thinkers and practitioners across a wider range of sectors, including: Architecture and Engineering; Automobile & Manufacturing; Fashion & Industrial Design; and Design Technology Developers.
Keynote Speaker - VICE PRESIDENT OF DESIGN EXPERIENCE
Symposium Chair - DIRECTOR IED TURIN
READER IN INDUSTRIAL DESIGN
ARCHITECT & PROGRAMME LEADER
Director of Research and a Senior Associate Partner
Symposium Chair - DIRECTOR, DESSAU INTERNATIONAL ARCHITECTURE GRADUATE SCHOOL
Symposium Chair - PROGRAMME DIRECTOR, DIGITAL INTEGRATED DESIGN
Symposium Chair - HEAD OF RESEARCH & IMPACT, SCHOOL OF THE ARTS
Keynote Speaker - DIRECTOR, BUILDING INFORMATION MODELLING
DIRECTOR, GROWTH AND INNOVATION
ASSOCIATE, FORESIGHT & RESEARCH & INNOVATION
PROFESSOR AND FOUNDING DIRECTOR OF REFRAMING STUDIO
Symposium Chair - PRESIDENT MVAVD
Design innovation is shifting its emphasis from a problem solving approach (e.g. associated with a product and for a specific user) towards developing a response to the complexities of everyday life.
As professionals and society we are facing the pertinent question of what role design (and designers) will play in shaping the future at a time when digital economy is disrupting ways of thinking, living, working and doing business.
As technological and societal innovations urge and direct designers to work transdisciplinary, the Design Network will bring together members of the creative industries to exchange knowledge and practices within a transnational discourse.
Places are limited. Please sign up with our REGISTER button!
Dr. Riccardo Balbo, European Institute of Design, Italy
Prof. Alfred Jacoby, Hochschule Anhalt/DIA, Germany
Dr. Tuba Kocaturk, University of Liverpool, United Kingdom
Prof. Richard Koeck, University of Liverpool, United Kingdom
Marcel Vroom M.Sc, MVAVD, The Netherlands